Maximizing Sales Potential When Buying Ads In Email Lists

Standard practise for most marketers, when buying advertising space in email lists is to select one that is targeted well to their offer. As is usually the case there are a selection of lists to choose from that may well fit the offer quite well. As such it would be normal to then select the smallest list first as this will be the least expensive.

In a sense, this is like a test run. As long as the results are good, moving on to a larger targeted list from the same source would be the most sensible reaction, as you would then expect to achieve even better results.

If this is the way that you do things when buying ad space on email lists, then you are definitely missing out on the maximum sales potential of your offers. [click to continue…]

How To Increase Conversions With Personal Closing On Promotional Emails

When I tested out personal closing on promotional emails to list subscribers, I got increased conversion rates of between 11% and 25%.

Today, I will show you how to implement this quick and easy strategy and provide you with an example I personally use, that you can copy for your own use. [click to continue…]

How Often Should You Mail Your List?

This is a subject that many marketers get wrong, time and time again. Yes, most that do get it wrong are mailing their list too often. Or rather they are promoting products or services to their list too often.

There are a few that get it wrong by not mailing often enough, but they are in a minority. So how often should you be mailing your list for maximum benefit? The answer is very simple….. [click to continue…]

How To Increase The Readership Of Your Mailings

While you may be able to recruit members onto your list, it is not always so easy to get them to actually read the emails you send them. After all, your emails are competing with every other email each member receives on a daily basis.

Simply coming up with a great title may get your email opened, but that does not mean it is getting read past the first few words. Today, I am going to cover a simple strategy I have been using for some time now that vastly increased the readership of my mailings from the first time I started using it. [click to continue…]