Keyword Targeting Relevancy With Pay Per Click

All too often large sums of money are wasted on Pay Per Click. You spend lots of time and effort constructing a great ad. You carried out intensive research on the keyword phrases you want to target.

You complete the setup on Google Adwords. You call back the next day to see you have had lots of impressions for your ads, complete with an excellent click through ratio. However, you check your Paypal account and you have had no sales. What went wrong and how do you solve the problem? [click to continue…]