The question I get the most for the past two years is. Fred, if you had to start all over again, what would you do?
Given all that I know about one Real Estate and now Virtual Real Estate and given that there are a lot of good Internet Marketers out there, if I were to have to start over right now. I would definitely have a combination of brick and mortar and online. Let’s face it brick and mortar still works but you have to be able to do it in today’s online world. Don’t get me wrong I would not have a big store in a high rent area no, no. I would have a warehouse in a cheap rent area, then I would have a good so like series of content rich, SEO’d websites and then to top it all off…………A DISTRIBUTION PLAN.
Answer these questions: What does Wal-Mart make? What does Amazon Make? What does Fedex Make……If you answered nothing well you are absolutely right. What Sam Walton, Jeff Bezos and Fred Smith of FedEx did is find new ways to distribute products.
OK so with this said and having been in business for many years, I say to myself where is the untapped money? That’s an easy one “Baby Boomers” We have been hearing about them for more than 50 years now….They have been dictating our economy for 50 years. Baby boomers that are in there peek earning years and the key to making money not only online but everywhere. They are responsible for the past decades of housing booms; they are also responsible for the SUV, the PC and yes the Internet. Prior to that they made the Barbie doll a legend, Gerber products the number one choice for Babies and much, much more…. Baby Boomers are 5 trillion dollars of our 10 trillion dollars economy. Even though they account for only 30% of our economy they are 50% or more of our GDP. These are ridiculous numbers folks.
Here’s the Kicker, the baby boomers are about to add 1 trillion dollars to that 5 trillion dollars for the one thing that is more important to them than any SUV, Condo or PC. And if I were starting over this is where I would be. Of course I have to say that I’m not starting over but I will be in this Niche and actually have been in this niche for about 5 to 6 years now just not full time.
So what is it Fred. No it’s not the David S’ Google How to cash in on Keywords or SEO for the Nerd and Rich
If I were to start over today I would be focusing on: Distribution and Baby Boomers. WHY? Simple every second in America a Baby Boomer is tuning 50. Baby Boomers are responsible, in my opinion for everything. They are the ones that make or break a product…they have proven it time and time again for over 50 years. But now they have something that is the most important thing they have ever had in their lives and they are at risk of losing it……….THEIR YOUTH…..and they are willing and ready to spend 1 Trillion dollars to protect it.
Youth + Anti-Aging + Health = Wellness.
Wellness is beyond a shadow of a doubt The Next Big Thing. Boomers are currently spending about 400 million a year on it…that is up almost 200 billion dollars 2 years ago and by the end of 2011 they will be spending 1 trillion on their Wellness. That’s 2.7 billion every day, 114 millions every hour, 1.9 million every minute. Now is that a Niche or what. I don’t care how many gurus there are, there is room for a heck of a lot of us.
I will elaborate a lot more on this because it is a question that I get a lot. For now I think you have some good food for thought.
