An incredible amount of cash is wasted on a daily basis with Pay Per Click. Even when you spend lots of time constructing the perfect ad and do plenty of research to ensure you are targeting a small group of 20 to 50 buyer keyword phrases, you can still lose out big time.
You can get the ad right, you can get the keyword phrases right. You can end up with plenty of impressions on your ads and lots of clicks too. You may even have an excellent click through ratio on some of your keyword phrases. But still, you end up with little or no sales.
If you feel you have the right buyer keyword phrases targeted and your ad is attracting plenty of clicks, then there is only one conclusion, Yes? Your offer is just not good enough to make the level of sales you have anticipated from the quantity of targeted visitors you are receiving. Well not necessarily!
Have you considered the keyword relevancy for the page your offer is on? Think about it this way – You have one offer page, one ad and perhaps 20 to 50 keyword phrases you are targeting. Realistically only one or two of the keyword phrases are going to be spot on for relevancy of both your ad and your offer page. The solution?
More ads and more offer pages – Tightly target no more than 3 keyword phrases per ad. If you want to get things really tight, then use just one keyword phrase per ad. Make sure that part if not all of each keyword phrase is used on the ad, preferably on the first line. Next construct an offer page for each ad, making sure that you have a highly relevant heading and opening statement that has your keyword phrases prominent. Target that page to exactly match your keyword phrase and your ad. Each offer page can be almost exactly the same as each other. All you are doing is altering a little bit of the wording and making it fit exactly to the keyword phrases you are targeting.
This only takes a little bit of extra effort. But the end results can be astounding. Personally I always work on a basis of one keyword phrase per ad, per offer page. Sure this is extra work. But the rewards are significant. Just scrap the ads that don’t perform up to your expectations and keep the rest. You will be left with around 10% of the original keywords you first started with. But each one has a great ad that is getting a good click through ratio. Each offer page is getting a high conversion rate. That’s maximum profit from minimum outlay, for a bit of extra work at the start. Works every time for me!
