Let’s take a typical scenario where I can show you the importance of keywords and keyword phrases in the content of your websites and blogs………
So you’ve decide to build a website about fishing. You have hired a web designer and he tells you “OK I need a bit of content for your website so, can you write a few 300 to 500 words posts that I can put on the website”. All excited, you go at it. This is going to be easy. I’m going to write about something I love just like all these gurus tell me to do, so it wont be work.
First Post looks like this – So I am getting ready to head out for the weekend with the boys. I am all ready, the Chevy is packed, and I have my pj’s, my beer and my toothbrush. This is going to be lots of fun. Henry, my neighbor has decided to join us this year. He is excited as he has never done this before. I hope the weather holds out, I hate in when it’s cold or raining…..
So far you have written something quite interesting, if you are standing at the water cooler at work that is. But if you are trying to capture an audience on fishing…sorry but they have already left your site so game over, please insert another token.
Let’s say your post would have been something like this:
Fly fishing time, my favorite spring getaway. This year, I have discovered five new techniques that will better help me catch the Bass that are just waiting to be caught. On my site I will show you how I do my Fly Fishing Flies, What my favorite Fly Fishing Shops are, which fly fishing rods I use etc.
I just winged this but do you see the difference? The first post doesn’t even mention anything close to fishing. The second one has some very valuable words that would get the fishing enthusiast’s attention rather quickly.
Ask yourself this question: Which of these two posts would somebody interested in fishing read. You are right the second one and do you know why? Not only because it is more relevant but more importantly it is the only one of the two that would have a chance of showing up on a Google search for fishing or Fly fishing related keyword phrases.
Remember Google want to deliver relevant search results to its users. So if Google goes on Site 1 and read the first post that I wrote, it would leave there not knowing what this site is about and therefore would not put it up when someone does a search for information on fly fishing. However, when Google reads the second post, it will more than likely know that this post is about fly fishing and will be much more inclined to list it in the results for the some fly fishing related keyword phrases. Of course there are other factors that come into play but relevant keywords are really the KEY, so to speak.
I will talk a lot more about this in the near future, as to me, learning about keywords and how to use them is the most important part of building an online business.
